Education 2.0 & 3.0
148.6K views | +3 today
Follow
Education 2.0 & 3.0
All about learning and technology
Curated by Yashy Tohsaku
Your new post is loading...
Your new post is loading...
Rescooped by Yashy Tohsaku from Public Relations & Social Marketing Insight
Scoop.it!

What is Newsworthy? | Presentation Skills & Media Training

What is Newsworthy? | Presentation Skills & Media Training | Education 2.0 & 3.0 | Scoop.it

Journalists are busy people. If you bring something to their attention that captures their imagination—or, more importantly, the imagination of their readers, listeners and/or viewers—it has a chance of being newsworthy. 

 

Newsworthiness is critical to gaining and keeping access to journalists. If you contact them with information of marginal value that wastes their time, barriers grow. And, each time you waste their time, access becomes harder the next time around. 

 

So, when deciding whether or not to contact the media about a story (or asking your public or media relations professionals to do so), the most important thing to ask yourself is: Is this newsworthy?...


Via Jeff Domansky
Jeff Domansky's curator insight, November 23, 2016 10:45 AM

Media relations basics from Eric Bergman.

Rescooped by Yashy Tohsaku from Public Relations & Social Marketing Insight
Scoop.it!

Infographic: How writing affects your brain

Infographic: How writing affects your brain | Education 2.0 & 3.0 | Scoop.it

Did you know writing affects your brain in a way similar to meditation?
When you write, your breathing slows and you enter a "zone," which allows your words to flow more freely, an infographic from BestInfographics.co says.

The infographic illustrates how writing affects the brain, and shares other interesting facts, like why stories are so memorable and clichés are not. Here are a few takeaways:...


Via Jeff Domansky
Jeff Domansky's curator insight, December 10, 2014 11:28 PM

Your brain on writing…

Audrey's curator insight, January 4, 2015 6:05 PM

You activate many areas of your brain when you tell a story.  There are so many areas in education where students can use stories to remember details of information needed for writing  exam answers.  Stories are visual,  can be auditory; you can introduce smells and engage with whatever you are writing about. 

 

The whole brain becomes stimulated with a person's own  record of the information.  How can you forget?


Go to www.hotmoodle.com  for story writing information.

 

Rescooped by Yashy Tohsaku from Public Relations & Social Marketing Insight
Scoop.it!

There’s a Word for Using Truthful Facts to Deceive: Paltering

There’s a Word for Using Truthful Facts to Deceive: Paltering | Education 2.0 & 3.0 | Scoop.it

There’s a Word for Using Truthful Facts to Deceive: Paltering


Virtually everyone lies when we interact or communicate with others. Hard to believe? Well, here is what the evidence tells us: people (you and me included!) tell, on average, one or two lies per day. Many of these lies are harmless: e.g., giving a spouse or friend a compliment we really don’t mean. Others, however, when mixed in with actual facts, have important consequences.


Take politics, where candidates all too frequently employ such distortions to influence voters.For example, in the U.S. vice-presidential debate between Democrat Tim Kaine and Republican Mike Pence, Kaine pushed Donald Trump, the Republican presidential nominee, to release his tax returns. (Trump has said he’d do it once the Internal Revenue Service completed an ongoing audit.) Kaine asserted that “Richard Nixon released tax returns when he was under audit,” leaving the impression that Nixon, a Republican, did so while running for re-election, creating a precedent for Trump. But as the New York Times pointed out, “Mr. Nixon released his taxes while under audit — but it was not until a year after his 1972 re-election.”


Another recent example is Trump’s response in the September 26 presidential debate to a question about a federal lawsuit that charged his family’s company with housing discrimination. His answer was: “When I was really young, I went into my father’s company. We, along with many, many, many other companies, throughout the country — it was a federal lawsuit — were sued. We settled the suit with zero — no admission of guilt. It was very easy to do. But they sued many people.”...


Via Jeff Domansky
Jeff Domansky's curator insight, October 6, 2016 12:36 PM

It might feel like it’s not really lying…but it is. Take note you paltering politicians!