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Twitter has leveled the playing field for small businesses to take on global brands. With 284 million active users, a single Tweet has the potential to go far beyond any other form of communication and at an unprecedented speed. And with 72% of people more likely to buy from a company they follow on Twitter, small businesses everywhere need to start thinking big and take advantage of Small Business Saturday coming up in the UK (it was last week in the US).
A solid foothold on Twitter can be a challenge if your brand isn’t yet established, so to help your SME take that initial leap from unknown to well-known, we’ve compiled six essential steps to optimizing your Twitter account and getting the most out of the socially active audience. If you follow these tips and use our checklist below then you’ll have a Twitter strategy that matches your aspirations in no time....
Via Jeff Domansky
Ahead of Small Business Saturday, Social Bro shares a checklist, and some top Twitter tips to help small businesses punch well above their weight on Twitter. Recommended reading if you're new to Twitter. 9/10
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I know I don't pay enough attention to Twitter and most SME's probably don't either. I think the reason is partly due to the fact that they don't know how to make it pay (as it is anything else).