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Amazon Web Services  today announced several new capabilities to make it easier for developers to build, deploy, and scale mobile applications. Amazon Cognito is a new service that provides simple user identity and data synchronization that lets developers create apps that authenticate users through popular public login providers, and then keep app data such as user preferences and game state synced between devices.

The new Amazon Mobile Analytics service allows developers to easily collect and analyze app usage data, up to billions of events per day from millions of users, and delivers usage reports within an hour of data being sent by the app. AWS is also introducing a new unified Mobile Software Development Kit (SDK) that makes it easy for iOS, Android, and Fire OS developers to access the new Amazon Cognito and Amazon Mobile Analytics services as well as popular AWS services like Amazon S3 and Amazon DynamoDB.

Today, many app developers around the world use the AWS Cloud as infrastructure building blocks for the back-end services that power their mobile applications. Still, these mobile app developers have had to spend valuable time on undifferentiated heavy lifting like connecting apps to storage and database services and integrating core functionality such as authentication, user management, notifications, and usage data analytics. With Amazon Cognito, Amazon Mobile Analytics, and the AWS Mobile SDK, developers are now able to focus more of their energy on what matters, the differentiated functionality of their app that attracts and retains end users.

With AWS Mobile Services, developers can:

• Securely store, manage, and sync user identities and data (Amazon Cognito)