Anyone marketing to Millennials needs to rethink their assumptions. I’ve made three observations on how Millennials are currently consuming and responding to marketing that I hope will help shape a more complete understanding of the demographic:
Millennials don’t want to read (at least online)
Though Millennials might get a lot of flak from older generations for being glued to their devices, they actually appear to out-read other age groups! Online, however, perhaps because of the backlit screens they have to read from, there seems to be a demographic shift away from text.
There was a fear not so long ago that online shopping might be on the verge of killing-off traditional brick-and-mortar stores. Recently though, that trend doesn’t just seem to be reclining, but completely reversing!
The sharing of information online has made bad PR a nightmare to contain. As social media and mobile technology allows users to become more and more engaged with their favourite brands, Millennials are capitalising on the ability to weigh the cheapest offers up against the respectable ones. Marketing to them means appealing to the responsible consumer.
more at http://blog.visual.ly/marketing-to-millennials/