Selling and Marketing in our Complex World

Real estate marketing is a contact sport, so we can harness what we know about Mr. Momentum and apply it here, too. Marketing momentum is much easier to explain than momentum in sports. We understand how and why it gets started, and it can easily be used to build on the work you’ve already done.

Leveraging momentum marketing is simple, it’s inexpensive, and it will produce high returns if you continue to nudge your strategy forward using the momentum started by the new listing you just secured in the neighborhood.

There will, of course, be markets where this approach works better than in other markets. This year started off with low interest rates, and you should have no shortage of opportunities to take advantage of activity around your listing.

The goal of momentum marketing is to pace out a three-step process for making three or more contacts over a 45- to 60-day period with the 100 homeowners nearest your listing. Here’s how it works:

Step 1: Create a neighborhood-exclusive open-house flier.