Selling and Marketing in our Complex World
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Selling and Marketing in our Complex World

Selling and Marketing in our Complex World

We curate Articles on Marketing Techniques which work in today's times. Topics include Content Marketing, Content Sourcing, Social Media, Email, Messaging, Creation of Closed Loop Strategies, Inbound Techniques
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5 Strategies for Using SlideShare in Your Marketing

5 Strategies for Using SlideShare in Your Marketing | Selling and Marketing in our Complex World | Scoop.it
From www.entrepreneur.com - February 12, 2015 5:15 PM

SlideShare, now owned by LinkedIn, has emerged as powerful marketing medium with particular attraction for entrepreneurs.


If you are not using the SlideShare social platform to promote your company you are missing out on one of the business world’s best-kept marketing secrets.

Here’s how to make the most of the platform.

1. Focus on the audience.

When planning your content, think less about what you want to say, and more about what the audience needs.


2. Tell a story.

Because of its linear format, SlideShare “is a natural storytelling medium,” 


3. Use compelling visuals.

Just like with any other social medium, compelling visuals are important for capturing and sustaining people’s attention on SlideShare.


4. Include a call-to-action.

Before you upload your presentation, make sure that you’ve included at least one call-to-action. 


5. Promote your content.

It’s up to you to get your presentation seen and shared, so be sure to promote it across all of your marketing channels, including your blog and social media. 


more at http://www.entrepreneur.com/article/242738


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3 fliers to generate quality listing leads in your top-selling neighborhoods

3 fliers to generate quality listing leads in your top-selling neighborhoods | Selling and Marketing in our Complex World | Scoop.it
From www.inman.com - February 12, 2015 9:10 AM


Subtly but effectively express your expertise and knowledge.

Real estate marketing is a contact sport, so we can harness what we know about Mr. Momentum and apply it here, too. Marketing momentum is much easier to explain than momentum in sports. We understand how and why it gets started, and it can easily be used to build on the work you’ve already done.


Leveraging momentum marketing is simple, it’s inexpensive, and it will produce high returns if you continue to nudge your strategy forward using the momentum started by the new listing you just secured in the neighborhood.


There will, of course, be markets where this approach works better than in other markets. This year started off with low interest rates, and you should have no shortage of opportunities to take advantage of activity around your listing.


The goal of momentum marketing is to pace out a three-step process for making three or more contacts over a 45- to 60-day period with the 100 homeowners nearest your listing. Here’s how it works:


Step 1: Create a neighborhood-exclusive open-house flier.


Step 2: Create a “buyer demand is higher” flier.

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