5 Strategies for Using SlideShare in Your Marketing | Selling and Marketing in our Complex World | Scoop.it
From www.entrepreneur.com - February 12, 2015 5:15 PM

SlideShare, now owned by LinkedIn, has emerged as powerful marketing medium with particular attraction for entrepreneurs.


If you are not using the SlideShare social platform to promote your company you are missing out on one of the business world’s best-kept marketing secrets.

Here’s how to make the most of the platform.

1. Focus on the audience.

When planning your content, think less about what you want to say, and more about what the audience needs.


2. Tell a story.

Because of its linear format, SlideShare “is a natural storytelling medium,” 


3. Use compelling visuals.

Just like with any other social medium, compelling visuals are important for capturing and sustaining people’s attention on SlideShare.


4. Include a call-to-action.

Before you upload your presentation, make sure that you’ve included at least one call-to-action. 


5. Promote your content.

It’s up to you to get your presentation seen and shared, so be sure to promote it across all of your marketing channels, including your blog and social media. 


more at http://www.entrepreneur.com/article/242738