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From
hbr
Some have predicted that digital technologies will hasten the demise of brands because customers will have ready access to information they need to make purchase decisions, and “brand” will therefore become less relevant. Others have prophesied an increasing importance of brand as a simple way to evaluate choices in an era of information overkill.
Via Eric_Determined / Eric Silverstein
dramatic shift in the strategic approach to marketing over the last 10 years.