After defining social selling, I realized I needed to take a step back and define what is a social business?...
What is a Social Business?
A social business places equal value on the needs of its customers, employees, partners and shareholders. This is not all that different from the concept behind one of the first posts I wrote 3 years ago this month. In that post, I talked about a book called “The Service Profit Chain” that inspired a lot of my early professional thoughts on marketing strategy. The basic theory presented in the book was that happier employees generate more customers who create more profit for the business. Makes sense, right?
Yet in the race to quarterly profits, many businesses still struggle with the concept. More recently I talked about the many reasons why social business is important and I presented my own roadmap to become a social business including the need to define a social strategy that empowers social employees, activates effective content strategy and addresses the issue of culture....
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Jeff Domansky
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If you're not measuring your social and content marketing results, how do you know you're measuring up?
Conversion rates, click rates, open rates... It's easy to get lost in excel spreadsheet. Here's a good summary of what metrics you should focus on if you're doing content marketing as well as interesting benchmark to check whether you're best-in-class or can improve.