The Airbnb story and how each chapter, from 2007 to 2015, led the founders to create a really compelling brand for their guests and hosts.
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MarketingHits
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Scooped by Brian Yanish - MarketingHits.com |
Scoop.it!
How the chilled-out ice cream kings started in a small Vermont gas station and ended up in everyone's fridge.
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Scooped by Brian Yanish - MarketingHits.com |
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Presentation given to University of Chicago Alums re: Story Theory and its Application To Marketing
Brad Tollefson's curator insight,
March 19, 2016 1:49 PM
good reference material AND highlights a big issue - what is your archetype?
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Scooped by Brian Yanish - MarketingHits.com |
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There has been a lot of fuss about content marketing and how to make it work if you're a business. In frank and concise language, Marcus Sheridan explains how content marketing is based on "principles" in this slide show-- and is not a fleeting strategy that will come and go with time.
If your company is truly trying to embrace content marketing and get results, there is no better starting point than these 33 laws herein.
Brian Yanish - MarketingHits.com's insight:
Great Slideshare with lots of tips to help you with your story telling.
Janet Tillotson's curator insight,
February 3, 2014 1:12 AM
Creatove waus tp sharing through social media, blogs, ebooks, and the like...
Paul Dixon's curator insight,
February 4, 2014 1:54 AM
It seems to me that the more you learn the more there is to learn.
Read books to gain the edge.
A lot of the information learnt is common sense but means nothing unless put in action. JUST DO IT.
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Good find, Karen - they have really grasped the power of #storytelling.