KILUVU

In this post, we’re going to take a look at how you can create an online marketing plan for nearly any type of business.

We’ll examine how you can build a rock-solid plan, from the ground up and how you can adapt your plan, if changes need to be made.

By the end of this post, you should feel less overwhelmed and more confident about how you can take your business and market it online.

Via Jeff Domansky

As we’ve already outlined, your digital strategy is the series of actions you take to help you achieve your overarching marketing goal. Your digital marketing campaigns are the building blocks or actions within your strategy that move you towards meeting that goal.

For example, you might decide to run a campaign sharing some of your best performing gated content on Twitter to generate more leads through that channel. That campaign is part of your strategy to generate more leads.It’s important to note that even if a campaign runs over the course of a couple of years, it doesn’t make it a strategy -- it’s still a tactic that sits alongside other campaigns to form your strategy.

Now we’ve got to grips with the basics of digital strategy and digital marketing campaigns, let’s dig into how to build your strategy....

Via Jeff Domansky