KILUVU

Education may be the passport to the future, but for all the good teaching out there, it would seem that schools are failing to impart some of the most important life skills, according to one educational expert.

Dr. Tony Wagner, co-director of Harvard's Change Leadership Group, argues that today’s school children are facing a “global achievement gap”, which is the gap between what even the best schools are teaching and the skills young people need to learn.

This has been exacerbated by two colliding trends: firstly, the global shift from an industrial economy to a knowledge economy, and secondly, the way in which today’s school children – brought up with the internet – are motivated to learn.

In his book The Global Achievement Gap, Wagner identifies seven core competencies every child needs in order to survive in the coming world of work.

1. Critical thinking and problem-solving

If you work in social media, explaining your job can be a frustrating experience - especially to family members who probably assume that you just use Facebook all day. 

For Community Managers, in particular, there tends to be a lot of confusion over exactly what the role entails.

To clear things up, I thought I’d delve into the world of community management and find out why it’s becoming increasingly important for brands of all kinds.

Here’s a beginner’s guide.

What does a community manager do?

The role of a community manager is to act as the bridge between a brand and the community it is aiming to create (i.e. a loyal audience or group of core consumers connected by a similar interest). 

They should be the brand’s ambassador, engaging with potential customers and building relationships with existing ones. They are also focused on gauging sentiment around the brand, using social listening tools in order to monitor feedback and engagement.   

Learn more / En savoir plus / Mehr erfahren:

http://www.scoop.it/t/21st-century-learning-and-teaching/?&tag=Digital+Skills